ABSTRACT
The project is titled “The Role of Advertisement in Newspaper Patronage: A case study of Nigerian Tribune Newspaper; a stable of African Newspapers of Nigeria (ANN) PLC Ibadan. The purpose of this research work is to find out the role of Advertisement in Newspaper patronage with a special focus on Tribune Newspaper. Survey method was adopted as research methodology with questionnaire as data collection instrument; Inhabitants of two local governments were randomly selected in Osun state. Boluwaduro and Boripe Local Governments respectively, 60 respondents were chosen as sample size. The review of existing literature revealed that no organization can survive in a competition driven without advertisement. The history and revolution of information technology have forced a lot of media organizations to rethink the way of attracting patronage and maintain existing ones. The analysis of data gathered shows that majority of the respondents believed that newspaper advertisement has helped in increasing the sales of newspaper especially for Nigeria Tribune Newspaper. The researcher concluded that advertisement by newspaper house is a sine-qua-non to purchase of Newspapers in Nigeria. It is recommended that NUJ and NPAN should ensure that media houses should uphold high standard of professional practice and adhere strictly to the ethics of the profession in lieu of the huge amount of money realized from Advertisers in the Newspapers
ABSTRACT
Cost reduction programme has become an important practice among manufacturing firm in Nigeria...
Abstract: THE ROLE OF INVENTORY MANAGEMENT IN SUPPLY CHAIN OPTIMIZATION
The objective of this study is to explore the role of inventory m...
ABSTRACT: Exploring the benefits of mindfulness-based practices in e...
ABSTRACT
This research was performed to examine the influence of class room size on academic performance of secondary sc...
ABSTRACT: This study explores the role of creativity and innovation in vocational skill development, focusing on their influence on enhancing...
ABSTRACT
This project work is titled “THE ROLE OF MIDDLEMEN IN CHANNELS OF DISTRIBUTION” A case study...
ABSTRACT
The main objective of this project was to determine the extent to which personal selling is un...
BACKGROUND OF THE STUDY
Biotechnology is one of the most important scientific revolutions of the...
ABSTRACT
Marriage is an institution whereby men and women are joined in a special kind of social and le...
Abstract: AN ASSESSMENT OF THE IMPACT OF COSTING METHODS FOR OUTSOURCING AND OFFSHORING DECISIONS
This research assesses the impact of va...