ABSTRACT
The project is titled “The Role of Advertisement in Newspaper Patronage: A case study of Nigerian Tribune Newspaper; a stable of African Newspapers of Nigeria (ANN) PLC Ibadan. The purpose of this research work is to find out the role of Advertisement in Newspaper patronage with a special focus on Tribune Newspaper. Survey method was adopted as research methodology with questionnaire as data collection instrument; Inhabitants of two local governments were randomly selected in Osun state. Boluwaduro and Boripe Local Governments respectively, 60 respondents were chosen as sample size. The review of existing literature revealed that no organization can survive in a competition driven without advertisement. The history and revolution of information technology have forced a lot of media organizations to rethink the way of attracting patronage and maintain existing ones. The analysis of data gathered shows that majority of the respondents believed that newspaper advertisement has helped in increasing the sales of newspaper especially for Nigeria Tribune Newspaper. The researcher concluded that advertisement by newspaper house is a sine-qua-non to purchase of Newspapers in Nigeria. It is recommended that NUJ and NPAN should ensure that media houses should uphold high standard of professional practice and adhere strictly to the ethics of the profession in lieu of the huge amount of money realized from Advertisers in the Newspapers
ABSTRACT
Human rights are rights that have come to be guaranteed over time, to all men and women, irrespective of race or creed. These ri...
Abstract
The study is on an assessment of Almajiri system of Islamic education by democratic governments in the North-West Geo-Political...
ABSTRACT: Investigating the effects of early childhood education on social...
ABSTRACT
This study investigates the core leading factors that reduce savings in Nigeria between 1980 -2010 using ordinary Least Square (...
Over the years, paper-based system for information managem...
ABSTRACT
This study examine the effects of internal control system on risk management. The researcher consider employee...
ABSTRACT
This long essay focuses on the pragmatics study of selected political posters impr...
BACKGROUND OF THE STUDY
The historical background of conflict in organization can be seen as far back a...
BACKGROUND OF THE STUDY
Communication, according to Greg Duran (2010), is the foundation of any interac...
Abstract
This project focused on liquidity. It manages the performance of a manufacturing company. The aim of this stud...